hello@fairytaleitalyweddings.com • +39 353 4171643


We are a team of Italian wedding and event planners based in Florence, with a passion for travels, pizza, Spritz, aperitivo and of course weddings and events in our beloved Tuscany and Italy.

Irene Cencetti

Owner and CEO

Wedding planner & dreams organizer


Irene is the owner and founder of Fairytale Italy Weddings. She started working in the tourism business in 2008, while she was still studying Foreign Languages, Literatures and Cultures in Florence University (she can fluently speak English, French, Spanish and a little bit of Russian), when a hotel in Florence was looking for a receptionist and she said “yes”. From that time, she has always worked in 4 and 5 stars hotels and in 2014 she became Events Manager in one of them. She used to organize many private events, but weddings captured her attention: to her they are exciting, imaginative and unique, everyone is so different from each other. Few years ago she realised she had to follow her heart; that’s why she ended up as a Destination Wedding Planner and took advantage of her professional and organisational skills to found Fairytale Italy Weddings.

Thanks to her experience and knowledge, Irene offers consulting to fellow wedding planners and online training and coaching to future ones.

Doing the right thing,
at the right time.







01. Experience

With more than 8 years of experience in the wedding industry, we’ll make use of our knowledge to organize an unforgettable wedding.
We can assist couples like you to plan their big day, elopement or event, in the most stunning venues in Tuscany, whether you’re looking for a villa, castle, farmhouse or estate in the greenery of the Tuscan hills; however, we’re available to help you to organize your dream wedding throughout Italy.

02. Professionality

Experience, knowledge of our territory, passion, attention to details are essential. Online you can find so many professionals, but we’ve made for you a selection of talented suppliers with high standards that can meet and go beyond your expectations in order to create charming atmospheres thanks to their flowers, decorations, lights, music…

03. Empathy

Empathy and understanding are essential for a happy (and sometimes everlasting) relationship with our clients and for a distinctive, successful event; planning your wedding will be stimulating and challenging to us but relaxed and serene at the same time. At the end of the wedding day, watching how every piece has smoothly come together, receiving a big hug from the bride or special thanks from the groom and guests (or even emails, messages or cards few days after the marriage saying “You are a star”, “I can’t thank you enough”), makes us feel so proud and grateful of working with you.

04. Quality

We’ll suggest trusted vendors to deliver the level of quality that you want for your big day. We can give you recommendations for every need and budget to provide you the most incredible settings and we’ll be pleased to take care of all the details and creative aspect to make your daydream wedding unforgettable.

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